Retail Shopping baskets Case Study. Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

Situation for New Retail Shopping Baskets

New shopping baskets – We recently had one of our customers respond to a mail out we had sent and one of the items featured were our Shopping Baskets. They were currently using older wire shopping baskets and wanted to try our NZ Made plastic ones in their store as it was a cost effective way to upgrade their baskets and to also have more available for use.

How did we help them with this retail client…

• Firstly we offered our plastic shopping baskets as they are light but very sturdy and will hold up to 100kg.
• Also we offered our basket stands so they could distribute the baskets around the store and have them in multiple locations.
• Our baskets are easy to clean and won’t rust so it makes the customers experience more enjoyable.
• The timing was right as we were also running a promotion on our baskets and stands.

What was the outcome for this retail client…

The store owner noticed his customers were using the baskets more often as they were lighter than his old wire baskets. This also led to him placing the baskets in multiple locations around the store so his customers could grab one when they needed it. He also placed another order for baskets and stands as they were so well accepted.

Retail Shopping basket products sold by Mills Display

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Retail Display Products Case Study. Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

Situation: Off location displays of bread products

We had a customer of ours come to us looking for a way to display bread products in various locations around their store. They wanted to be able to up-sell bread products when their customers were purchasing items such as soup, cheeses and spreads etc. The other issue our customer had was that some of the locations they wanted to use were odd shapes and standard display fixtures weren’t suitable.

How did we help them with this

• We visited the store and met with the people concerned and suggested a range of options they could use. This included pole display stands, round baskets and stands and wood products.
• The types of stands we recommended were specific to the area they were planning to use to display their bread products. For example – there was a location where the stand would be backed up to an upright fridge so the product could only be displayed on two sides of the stand.
• Quotes and images of the stand were prepared and sent off to the customer. This included images of the stands being used with various types of holders.

What was the outcome

Our customer selected two different stands to use in their store and these fitted the locations perfectly. The use of the stands led to increased sales on their bread products as well as improved visibility for their shoppers. The management team in the store were happy with the outcome.

Chrome Stand for Round Wicker Basket

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Retail Display Products Case Study. Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

Situation: New Branch Manager at a store

We came across a situation where a new Branch Manager started at a retail partner of ours. He was unimpressed with the signage and ticketing within the store. He had a wealth of experience in the industry and wanted to apply this by re-vamping the store to improve the presentation to their customers.

How did we help them with retail display products

• We invited the Branch Manager and his team to visit our showroom.
• While they had some ideas around what they wanted we also presented them with a range of options to help with the re-vamp.
• By visiting our showroom they were also able to get an idea of how the products would look in situ.
• They purchased a range of samples and had a meeting at the store to decide on the look.

What was the outcome for the retail display products

Our customer selected a range of products and implemented them in the store and was quite happy with the look. Word also got around to other Branches who were also very keen to improve their signage and ticketing. Head Office were also made aware of this and have since decided to add the products to their internal intranet for ordering.

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

What was the problem the client needed solving?

The client needed a display solution to suit the specifics of their brand. The solution needed to be as natural looking as possible as their brand story is all about being ‘100% natural, Gluten and GMO free’. The wooden display stands and crates fitted well with the brand story as they are locally made from NZ timber and not overly processed.

How did we help them solve the problem?

• We were chosen to provide a solution due to being able to offer a locally produced custom stand and crates. Another factor was that our initial response to the client was quick and well communicated.
• We consulted with the client on what they were looking for and provided a few options for them to choose from. Particular emphasis was put on our ability to offer a custom solution for the entire stand including the printed material. We also had to work within certain guidelines on the footprint the stand would have in the various locations.
• The final solution was a custom made finished pine stand with header card and custom made crates to sit in the stand. The stand was designed to get the maximum amount of display space for the product and to ensure the overall presentation was excellent.
• After consultation with the client the stand was re-designed for more efficient shipping and for easier assembly upon delivery.
• We also shipped the individual stands to locations provided by the client.
• The whole process was completed within 6 weeks including delivery of the first stands.

What was the outcome?

Our client was very happy with the stands and impressed that we could provide all the components needed to make up the stand including the signage. This allowed them to present their product effectively and also gave them great presence in the intended locations. Our client also came back to us for extra stands due to the success of the initial batch.

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Most of the time you come to Mills Display, you know exactly what you want from browsing our online catalogues. You know we’re going to be able to put our hands on it straight away. In this Blog post, we would like to share some important retail display solutions.

However when you need retail display solutions to help your business it isn’t always immediately available in New Zealand. So, you know we’re hooked in to a global network of suppliers and we also manufacture so you can trust us to deliver.

Important Retail Display Solutions

So to show how we put our world of experience to use to keep your shelf displays and store fixtures working as hard as possible, we thought we’d share a recent case study with you.

The business:

A fresh food company wanted a new look to their food display cabinets. Something unique which didn’t look like “Joe Bloggs” down the road and which let them showcase their food.

The approach:

This company has worked with Mills Display before so knows how we operate.

They phoned to arrange a sit-down meeting. There we got as much information as we could about the sort of materials, the sizes and the colours they wanted. Those applied to serving and display-ware as well as the look and feel they were aiming for.

The process:

Once we had all the details, we were able to approach our broad. We varied the range of suppliers throughout Europe, Asia and Australia to see what we could come up with. We wanted to give the company a look which they wouldn’t be able to source in New Zealand.

Sometimes at this stage, we might find ourselves competing against other companies to come up with the right solution. However, in this case, because it was an existing customer, they trusted us to deliver on their specifications.

Once we had our selections, we sat down with the company again to go over photos. Also, we checked that the dimensions of the products would fit their food cabinet. Once the customer was happy; we got hold of samples (we can usually source small quantities of products easily and quickly either from our own stocks or from Australia) so they could be trialed in the store for a fortnight.

Mills Display always believes that the client needs to trial products, not because of the quality but to check practical considerations. Here we only source the highest quality products, especially where food is concerned. In this case we had to be sure that the trays and containers weren’t too large for the cabinet. It was important that they fitted their products they were using them for. They were easy to handle for staff lifting them in and out of the cabinet.

Feedback:

At the end of the two-week trial we received feedback on whether the product was fit for purpose, met requirements regarding size, colour and visual impact and any customer feedback. It’s important to use this trial period to find out what the end customer wants from our products. After all it’s them we’re all trying to please.

This feedback led to us changing the size of bowls to create a better fit and pattern in the cabinet.

The final order:

Once we did the changes and the client was happy with the look of his deli cabinet, he placed a full order. It was shipped from Europe on pallets via sea freight in six weeks. Sometimes when a customer requires a short turnaround or the size of the order is relatively small, it’s perfectly easy and economical for us to organise air-freight. However, the six-week timeframe worked perfectly for this customer.

The outcome:

We’ve received very positive feedback from the client in terms of the process and the timeframe. And they certainly like the fact that they can now easily get access to new products which not everyone in New Zealand has access to. They were also glad to hand over so much of the process to Mills Display rather than having to handle the initial sourcing and samples for trialing.

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

When a large retail chain were looking to roll out an upgrade of its stores across New Zealand, it turned to the team at Mills Display for POS Display Solutions across the board. Our team was able to supply products which suited ticket pricing, displays throughout the stores, ceiling displays and merchandise at point of sale.

Importance of POS Display Solutions

Knowing how important it is to make a good impression at point of sale and how vital it is to be able to continue to merchandise stock throughout a customer’s experience in a store, the company contacted our team at our Auckland showroom at the initial planning stages of their countrywide store refit.

The company required specific point of sale products. They would fit their bays and would withstand the types of merchandise which they wanted to display. Our team were in constant contact with the company throughout the process of deciding the perfect dimensions for the products that were required.

In the end it took several types of point of sale products. Some of which had to be custom made to fit the look they decided on.

We worked out the dimensions together,” The account manager said “And that took being in constant contact with the customer. We were testing different types of products such as hooks, sleeves and other products to see what features would work.  Often once we’d put up one version, it wasn’t the right look for what the customer wanted to achieve. Sometimes the look was right but it didn’t turn out to be feasible.  This took trial and error to finally get the right point of sale products in there. The aim is always to suit the look the customer was wanting to achieve.

After these numerous trials, the company and Mills Display settled on the perfect solution for the rollout. The decided products made a bulk order and the rollout began.

Customer Relationship with Mills Display

This is our fourth or fifth time we have worked together with the company. This job being the most fulfilling of them all. We have built a relationship over time. Therefore they developed the confidence and trust for us to complete such a large scale task.

It was satisfying to be able to know we could deliver on what they ended up wanting. Maybe our customers first vision was not actually going to be feasible or viable cost wise or looks wise. But with our input and our constant contact we were able to go in there. Even though it took numerous trials we were still able to get the end result and gained customer satisfaction.

We have seen the end result on their rollout in store and it looks great. Mills Display has worked on so many different components with this rollout. It is great to see how we have managed to make everything consistent with the rest of the store.

If you are looking to upgrade or refit your store contact Mills Display to find the right custom solution or off-the-shelf products. Download a catalogue, email us or talk to one of our salespeople on Live Chat for more information. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.