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Case Study – Retail Display Solutions Specifics for a Company Brand

Mills Display NZ Case Study

Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

Mills Case Study Proper Crisps image 1What was the problem the client needed solving?

The client needed a display solution to suit the specifics of their brand. The solution needed to be as natural looking as possible as their brand story is all about being ‘100% natural, Gluten and GMO free’. The wooden display stands and crates fitted well with the brand story as they are locally made from NZ timber and not overly processed.

How did we help them solve the problem?

  • We were chosen to provide a solution due to being able to offer a locally produced custom stand and crates. Another factor was that our initial response to the client was quick and well communicated.
  • We consulted with the client on what they were looking for and provided a few options for them to choose from. Particular emphasis was put on our ability to offer a custom solution for the entire stand including the printed material. We also had to work within certain guidelines on the footprint the stand would have in the various locations.
  • The final solution was a custom made finished pine stand with header card and custom made crates to sit in the stand. The stand was designed to get the maximum amount of display space for the product and to ensure the overall presentation was excellent.
  • After consultation with the client the stand was re-designed for more efficient shipping and for easier assembly upon delivery.
  • We also shipped the individual stands to locations provided by the client.
  • The whole process was completed within 6 weeks including delivery of the first stands.

What was the outcome?

Our client was very happy with the stands and impressed that we could provide all the components needed to make up the stand including the signage. This allowed them to present their product effectively and also gave them great presence in the intended locations. Our client also came back to us for extra stands due to the success of the initial batch.


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If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

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