Case Study – Retail Display Solutions Specifics for a Company Brand

Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

What was the problem the client needed solving?

The client needed a display solution to suit the specifics of their brand. The solution needed to be as natural looking as possible as their brand story is all about being ‘100% natural, Gluten and GMO free’. The wooden display stands and crates fitted well with the brand story as they are locally made from NZ timber and not overly processed.

How did we help them solve the problem?

  • We were chosen to provide a solution due to being able to offer a locally produced custom stand and crates. Another factor was that our initial response to the client was quick and well communicated.
  • We consulted with the client on what they were looking for and provided a few options for them to choose from. Particular emphasis was put on our ability to offer a custom solution for the entire stand including the printed material. We also had to work within certain guidelines on the footprint the stand would have in the various locations.
  • The final solution was a custom made finished pine stand with header card and custom made crates to sit in the stand. The stand was designed to get the maximum amount of display space for the product and to ensure the overall presentation was excellent.
  • After consultation with the client the stand was re-designed for more efficient shipping and for easier assembly upon delivery.
  • We also shipped the individual stands to locations provided by the client.
  • The whole process was completed within 6 weeks including delivery of the first stands.

What was the outcome?

Our client was very happy with the stands and impressed that we could provide all the components needed to make up the stand including the signage. This allowed them to present their product effectively and also gave them great presence in the intended locations. Our client also came back to us for extra stands due to the success of the initial batch.

 

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

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Case Study – Retail Display Solutions and How We Put The World At Your Command

Most of the time you come to Mills Display, you know exactly what you want from browsing our online catalogues. You know we’re going to be able to put our hands on it straight away. In this Blog post, we would like to share some important retail display solutions.

However when you need retail display solutions to help your business it isn’t always immediately available in New Zealand. So, you know we’re hooked in to a global network of suppliers and we also manufacture so you can trust us to deliver.

retail display solutions

Important Retail Display Solutions

So to show how we put our world of experience to use to keep your shelf displays and store fixtures working as hard as possible, we thought we’d share a recent case study with you.

The business:

A fresh food company wanted a new look to their food display cabinets. Something unique which didn’t look like “Joe Bloggs” down the road and which let them showcase their food.

The approach:

This company has worked with Mills Display before so knows how we operate.

They phoned to arrange a sit-down meeting. There we got as much information as we could about the sort of materials, the sizes and the colours they wanted. Those applied to serving and display-ware as well as the look and feel they were aiming for.

The process:

Once we had all the details, we were able to approach our broad. We varied the range of suppliers throughout Europe, Asia and Australia to see what we could come up with. We wanted to give the company a look which they wouldn’t be able to source in New Zealand.

Sometimes at this stage, we might find ourselves competing against other companies to come up with the right solution. However, in this case, because it was an existing customer, they trusted us to deliver on their specifications.

Once we had our selections, we sat down with the company again to go over photos. Also, we checked that the dimensions of the products would fit their food cabinet. Once the customer was happy; we got hold of samples (we can usually source small quantities of products easily and quickly either from our own stocks or from Australia) so they could be trialed in the store for a fortnight.

Mills Display always believes that the client needs to trial products, not because of the quality but to check practical considerations. Here we only source the highest quality products, especially where food is concerned. In this case we had to be sure that the trays and containers weren’t too large for the cabinet. It was important that they fitted their products they were using them for. They were easy to handle for staff lifting them in and out of the cabinet.

Feedback:

At the end of the two-week trial we received feedback on whether the product was fit for purpose, met requirements regarding size, colour and visual impact and any customer feedback. It’s important to use this trial period to find out what the end customer wants from our products. After all it’s them we’re all trying to please.

This feedback led to us changing the size of bowls to create a better fit and pattern in the cabinet.

The final order:

Once we did the changes and the client was happy with the look of his deli cabinet, he placed a full order. It was shipped from Europe on pallets via sea freight in six weeks. Sometimes when a customer requires a short turnaround or the size of the order is relatively small, it’s perfectly easy and economical for us to organise air-freight. However, the six-week timeframe worked perfectly for this customer.

The outcome:

We’ve received very positive feedback from the client in terms of the process and the timeframe. And they certainly like the fact that they can now easily get access to new products which not everyone in New Zealand has access to. They were also glad to hand over so much of the process to Mills Display rather than having to handle the initial sourcing and samples for trialing.

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Contact Us

For any queries about our range of products or a custom manufacturing project, fill in the form below and we'll get back to you.
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Case Study – POS Display Solutions for National Stores Upgrade

When a large retail chain were looking to roll out an upgrade of its stores across New Zealand, it turned to the team at Mills Display for POS Display Solutions across the board. Our team was able to supply products which suited ticket pricing, displays throughout the stores, ceiling displays and merchandise at point of sale.

Importance of POS Display Solutions

Knowing how important it is to make a good impression at point of sale and how vital it is to be able to continue to merchandise stock throughout a customer’s experience in a store, the company contacted our team at our Auckland showroom at the initial planning stages of their countrywide store refit.

The company required specific point of sale products. They would fit their bays and would withstand the types of merchandise which they wanted to display. Our team were in constant contact with the company throughout the process of deciding the perfect dimensions for the products that were required.

In the end it took several types of point of sale products. Some of which had to be custom made to fit the look they decided on.

We worked out the dimensions together,” The account manager said “And that took being in constant contact with the customer. We were testing different types of products such as hooks, sleeves and other products to see what features would work.  Often once we’d put up one version, it wasn’t the right look for what the customer wanted to achieve. Sometimes the look was right but it didn’t turn out to be feasible.  This took trial and error to finally get the right point of sale products in there. The aim is always to suit the look the customer was wanting to achieve.

After these numerous trials, the company and Mills Display settled on the perfect solution for the rollout. The decided products made a bulk order and the rollout began.

Customer Relationship with Mills Display

This is our fourth or fifth time we have worked together with the company. This job being the most fulfilling of them all. We have built a relationship over time. Therefore they developed the confidence and trust for us to complete such a large scale task.

It was satisfying to be able to know we could deliver on what they ended up wanting. Maybe our customers first vision was not actually going to be feasible or viable cost wise or looks wise. But with our input and our constant contact we were able to go in there. Even though it took numerous trials we were still able to get the end result and gained customer satisfaction.

We have seen the end result on their rollout in store and it looks great. Mills Display has worked on so many different components with this rollout. It is great to see how we have managed to make everything consistent with the rest of the store.

If you are looking to upgrade or refit your store contact Mills Display to find the right custom solution or off-the-shelf products. Download a catalogueemail us or talk to one of our salespeople on Live Chat for more information. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Contact Us

For any queries about our range of products or a custom manufacturing project, fill in the form below and we'll get back to you.
    Untick this box if you'd prefer not to receive periodic special offers and updates from us. We promise not to spam or pass details to any 3rd party, and you can unsubscribe at any time.
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Case Study -H-E-B San Felipe, Houston, Texas

Supermarket display case study. We’ve travelled a fair way to showcase this new supermarket in the US, but its opening earlier this year has gathered so much press interest that we think it’s worth highlighting for a little inspiration.

Supermarket Display Case Study: H-E-B

H-E-B’s 8400sq m Supermarket display features wide aisles, dedicated preparation areas and gourmet booths but the company has also aimed to create the store to be a destination for shoppers by adding a live music stage, a kids play area and in-store restaurant Table 57 with indoor and outdoor dining areas, the ability to host cooking classes and wine tastings and serve the sort of serious foodie menu which has already brought positive headlines.

There’s even a 75-metre “living” wall covered in 22,000 native plants to give the customers a more organic feel to their shopping experience.

supermarket display

“Who would have ever thought that people could get excited about something like a grocery store other than the people who put the grocery stores together?” H-E-B Houston division president Scott McClelland told reporters at February’s opening, adding that the new store intended to become a “gathering place reminiscent of the community it serves”.

“Our competition continues to get better,” he added. “And if you don’t change, you die. I keep looking at different things that we can do that will make our stores more attractive to more customers. If we expect people to shop with us, we have to be better in everything. We have to be better in price and we have to be better in service.”

Some of those things which H-E-B hope will continue to make their stores more attractive include:

  • A 60-foot long yoghurt case offering a phenomenal 498 different varieties
  • A made-from-scratch bakery and tortilleria
  • A chocolate shop
  • A hummus bar
  • Wine cellar and pneumatic tasting station
  • Handmade sushi, cold-pressed juices, guacamole made in-store
  • Case for dry-aged beef which can be customised to taste
  • Spice blending station
  • An in-store florist which can cater for events such as weddings
  • A pharmacy which offers drive-thru, walk-up and delivery

supermarket display

If you want a look around the new design store have a look at their video here and if you’re inspired to try anything different with how you’re displaying your produce, you can contact us at Mills Display and we’ll put our experts on to finding the perfect solutions for your business.

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