Improve your food retail displays with concrete-look, food-safe melamine

What’s to love about antiseptic-looking, plain plastic bowls? While they meet food safety rules, they are about as attractive as a seagull stealing your chips. Luckily, there are other options.

If you’re in the food retail industry, you know that people eat with their eyes first. That couscous salad will sell better with a sprinkle of pomegranate seeds, and the meat display looks nicer adorned with parsley.
If you know this, then why use boring standard serving-ware?

Food safety is very important

In order to comply with food standards, your food needs to be stored and served in vessels that are practical. You don’t want anything with texture, as it’s easy for food and sauces to get stuck. You need it to be commercial-dishwasher safe, so that you know when it’s cleaned, it’s safe to use again.

In terms of functionality, you don’t want heavy bowls or platters, as they become difficult to move around. You also want an anti-slip base so that wherever it sits, it stays securely. And, you need it to take the knocks and rigours of a busy café, shop, restaurant or supermarket. Things get dropped, shoved and moved around a lot in the hustle and bustle.

This is where a product like melamine comes in. It’s lightweight enough for everyone to lift easily. It withstands rough treatment and the high temperatures of a dishwasher. And, a smooth surface means it’s easy to maintain.

Attractive serving dishes encourage sales

There are a range of ways that your food presentation helps to sell the food.

Have consistency: Decide on a theme, or ‘look’, and then be consistent across the entire cabinet/ store. The theme can be broad, whether it’s all the same colour, all a certain pattern, or all very formal. Whatever the theme is, be consistent across all the dishes.

Make the food the highlight: Studies have shown that the harder the food is to see, the less likely customers are to choose it. Also, studies have had varying outcomes in regards to food and colour: red shows ‘stop’, but at the same time apparently it makes you hungry. If in doubt, it’s far easier to choose neutral colours.

Present food attractively: Historically, elaborately presented food showed that you were wealthy and powerful. It shows that the more complex the dish, the more important you were. There still is an element of that in modern food presentation; the more complex it is, the more your customers will assume it’s expensive and refined.

White’s not always right: White is commonly used by food retailers due to the belief that food is best presented against a blank canvas. However, this is not always the case. Potato salad and sushi, for instance, are already white and look unappetising on a bland plate. For restaurants, most dishes can be served beautifully on white plates, and white plate supply is the easiest to source. This is why cafes and restaurants often serve on white plates; but that doesn’t mean it’s the best way to serve wholesale food, such as in café counters or supermarket delis.

Concrete melamine is the best of both worlds

If you need to find the balance between practical considerations and aesthetic ones, a perfect compromise is ‘concrete’ melamine.

You have sturdy, food-safe melamine plastic that is light, dishwasher safe and takes the knocks of any commercial kitchen or store. It is safe and functional from -30oC to 120oC, and is stain, chip and scratch resistant.

Then, you have a stylish finish in a neutral colour that makes everything look its best. It looks fantastic in any contemporary store or café, giving a modern update to the plain standard white.

Mills Display has two modern, functional items in concrete:

245mm x 105mm 2L bowl

325mm x 265mm x 20mm urban platter

The bowls are ideal for a deli counter or salad bowls in a café display. They show the food off perfectly, while having a consistent, clean modern feel.

The platters are great in delis, salad or buffet counter displays, as well as for caterers looking for a platter for nibbles or grazers.

Contact us for all your display needs

Mills has been in the industry for many years and our staff understand what you need. Whether it’s our beautiful concrete melamine bowls, a step riser to display them at their best, or imitation parsley to separate and highlight the food items, there are a range of amazing products.

We are NZ owned and operated, and have a showroom at 327A Neilson Street, Penrose, Auckland. Drop us a line or give us a call on 09 634 5962 to find out how we can help your store displays look amazing, be highly functional, and help to encourage sales.

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Hang Sell Displays Increase Impulse Purchases

Increase impulse purchases and use all your valuable retail space with hang sell fasteners and displays!

Hang sell displays create eye-catching displays that encourage impulse purchases

The best way to sell things is by making them highly visible to potential buyers. Hang sell displays brings the products to life.

For the most eye-catching, easy-to-use displays, hang sell options beat the competition. There are an array of different hang sell display options, from plastic clip strips through to canned good hang sell units. These are all highly portable, easy to set up, and are great for customers. They improve your store—and sales—in a variety of ways.

They create impulse buying

These hanging displays are directly at customer eye height, making them immediately easy to see (or, completely impossible to miss). The way they are displayed means the product is also easy to grab—a combination of eye-catching and accessible makes hang sell displays an impulse-buy bonanza. They are proven to stimulate sales, especially in the highly competitive FMCG market.

Maximise your retail space

Hang sell displays are great to utilise previously unused corners of a store. They can be hung on walls, on shelving uprights, on aisle-ends and even at the counter. Any small space, between shelving or awkward corners, can now be an extra product display.

Hang sell displays are eye-catching and very attractive

In a world where a product literally has two seconds to catch a customer’s eye, hang sell displays do the job well. Packaging is presented attractively, and the slight extension outward from the shelf means these products are the ones they’ll see first. If your product needs a edge on the competition, this is it.

Great to encourage complementary sales

If you have two items that should be stored together but belong in separate sections of the store, hang sell displays allow this. In the canned section, next to the reduced cream, a hang sell display with onion soup mix. Next to a beach towel promotion, a display of sunscreen. The opportunities are endless.

Ideal for a range of products

Anything that’s small enough to hang from our hang sell stations are perfect items to sell. As well as confectionary and snacks, cosmetics are another popular item to hang. Lip balm, hair ties, anything small can be displayed attractively. Stationery such as pens, electronic items such as batteries, even small toys or garden accessories like gloves.

Cost effective retail display options

The price for the hang sell strip and the fasteners mean that this is an incredibly economical way to expand your marketing options. Make sure you utilise all available space; these 650mm long strips give great bang for your buck.

The Mills Display range of products

Our hooks have an adhesive on the back, so your staff simply peel and stick on the product for an immediately eye-catching display. Our range is durable, easy to install and simple to move when you need to.


Hang sell stations are 650mm long with 12 stations, with a 54mm x 80mm label plate. Comes in a standard blue, black, and white, or for a minimum order quantity can come in grey, red or yellow. These can take light items such as chips and confectionary bars.

To attach the hang sell stations, these 50mm metal s-hooks securely attach the station to the shelf/ installed hook. They take literally seconds to attach.

Contact us at Mills Display for more information

Our NZ owned and operated business has been providing NZ businesses with amazing retail display options for many years. Our breadth and depth of knowledge are unsurpassed—and we work hard to provide a great product that will increase sales in your store.

Give us a call to discuss what you need, and we are happy to sit and chat about the options available. We want to make sure you have the right product for your needs. We carry most items in stock. We also have a variety of options for personalisation, including colour options. So pop into our showroom in Penrose to see the products in action, or call to talk to us.

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