For effective advertising that stops customers in the aisles, flags are a fantastic option. To install them, widgets, supergrips and flexible aisle flag holders are the easiest solution. Because sometimes, you have to stick your neck out to get noticed.

There are a variety of in-store advertising techniques and products, but aisle flags are an excellent sales tool. These aisle violators are designed to extend out from gondola shelf edges or end displays, making sure your customer is looking exactly where you want them to.

Grab your customer’s attention

To really make sure you’re noticed, you need to jump out and grab your potential customer’s attention. In a world of highly- marketed products designed to capture the gaze, it’s not easy. Aisle flags are a product designed to stop customers in their tracks, literally.
While all the other products- with their clever labelling strategies- are all to the side of the customer as they move forward, a flag sticks out. It literally violates the aisle, interfering with the flow of the traffic- and the gaze.
It’s incredibly affective to draw attention to:
• Promote a new product
• Advertise a special or clearance
• Differentiate between varieties of items
• Provide navigation instructions on the aisle ends
• Give information of store policies or offer assistance
It can be seen from both sides, so it doesn’t matter which way people enter the aisle. This gives maximum viewing potential, and printers can provide double- sided, high resolution printing that looks professional from whichever way you look at it.

Flexible aisle flag holders come in a range of sizes

Designed to suit a range of sizes of paper, cardboard and corflute, there’s a solution for every flag need across your store.
There are four sizes of flag holders that Mills hold in stock. These can be shipped to you on the same day you order.

• 12 W x 75mm L, grip capacity of 0.5 – 2mm
• 20 W x 76mm L, grip capacity 3-4.5mm
• 25 W x 75mm L, grip capacity 1.5 – 5mm
• 45 W x 77mm L, grip capacity 3-6mm

They are adhesive backed and are so simple to install that anyone can do it. These will hold signs vertically, horizontally, or upside-down. They use special gripper teeth that hold the sign perfectly in place with no slipping or dropping out. They are made from clear plastic so they don’t interfere or detract from the design of the poster. The plastic is flexible, so if they are bumped or moved, they don’t crack or break.

Increase impulse buys

Using these attractive and versatile flexible flag holders to increase those incremental sales. Your customer is already in the store, with a retail shelf edge flag, it’s easy to make sure they see what you want them to—maybe a sale item or something the business needs to sell quickly. These aisle violators have been shown to increase impulse purchases. If the flag highlights an expensive product, many people simply buy up without thinking.
This may be a small sign, but it can make a big difference in sales of the highlighted product. Used correctly, these can make an impact for any product in the store—on shelving units, in refrigerated display cabinets, and display ends. They don’t block the customer’s view of the product but direct their attention completely where you want it to be.

Contact Mills Display for your aisle flag holders

Proudly NZ owned and operated, Mills Display understand the Kiwi market. We know what makes the average Kiwi shopper tick, and we can help you arrange your store for maximum benefit.
Based in Auckland, we ship to anywhere in New Zealand, and hold a huge range of items in stock, so you have no down time while you wait for products to arrive. If you live in Auckland, you can also pop into our showroom at 327A Neilson Street, Penrose, to see the products in action.

Give us a call on 09 634 5962 to talk to our team of experienced staff. If you have a retail display problem, we have the solution.

We want our customers to have the best. We’ve recently taken over from Lindstrom Foods so we can supply you scoop bins, gravity bins and SpaceGrid products

When Mills Display were given the opportunity to supply New Zealand with some of the premier retail products available, they jumped at the chance. .

Trade Fixtures and Lindstrom Foods

For 21 years, Lindstrom Foods has been supplying New Zealand businesses with products from Trade Fixtures. This has included gravity bins, scoop bins and the SpaceGrid system of refrigeration shelving. David Lindstrom, NZ rower in the 1972 and 1976 Olympics, took on a role in 2018 with Penn AC in the USA. This required a change in focus and David sold the Trade Fixtures arm of the business to Mills Display.

What does this mean for you?

It means that here at Mills Display, we can offer you more. We are the only NZ suppliers of the top quality gravity fed bulk bins, scoop bins, and the revolutionary SpaceGrid refrigeration organisational system.

As Kiwis increasingly demand better, more environmentally friendly options for their lives, the supply of bulk food becomes more popular. Bulk bins reduce food wastage by only buying what you need. As the technology and reliability of BYO container systems continues to get better, bulk bins will grow in popularity as people cut back on single-use plastic.

Gravity fed bulk bins

These wall-mounted units are great for supply of small, dry bulk supply items. Nuts, seeds, muesli, sweets and coffee beans are all perfect for gravity fed systems. These food supply containers come with sturdy pull handles that release the food below.

You can buy optional front covers which can be filled with the product so they always look full. The bins are easy to be washed in a dishwasher. Because they are wall-mounted, valuable floor space is left available.

These 8L or 13L bins are easy to refill from the top, which means the older product will always be sold first. No food waste, either with customers, or with you, the retailer.

Scoop bins for bulk food supply

These bins are ideal for hard-to-flow products such as soft or sticky sweets and dried fruit. It’s also ideal for flours, high volume natural foods like rice, beans and pasta.

The 12L, 17L, 18L, and 27L bins are sturdy and fed from the top, so the oldest product is always used first for good stock rotation. They display the product attractively and are easy to clean and are dishwasher safe. There are also a range of accessories to choose from including scoops and tongs.

Mills Display has all your need for visual merchandising

Consumers can be influenced by how the stock is laid out, the trolleys and baskets you give them to use, and a range of other techniques and products, Give us a call on 09 634 5962 and discuss how we can help your store become more customer-friendly, or pop into our showroom at 327A Neilson Street, Penrose to see a range of our products.