It isn’t just what shoppers put into their shopping baskets NZ that counts. It is why they choose to pick them up in the first place.

Why You Should Have Shopping Baskets NZ At Your Store

New Zealand grocers, supermarkets and small retailers are living through a period of great change when it comes to people’s buying habits. Habits which now mean supplying the best range of shopping baskets NZ possible. And ensuring there are enough on hand to service customers’ demands is now more important than ever.

So why are shopping baskets NZ so important? And how can you change the way you do business to make them work best for you? Read our top 12 reasons to have shopping baskets at your store:

1. Knee-jerk shopping

The days of the weekly shop are well and truly over for most households. Small families, couples, individuals and flat-mates are now more likely to shop for individual meals or for specific items. And they aren’t going to end up at the checkout with a trolley-full of items. These shoppers would much rather use shopping baskets.

2. Top-up shopping

For those who do try to keep a well-stocked larder and might do a regular large shop, it’s still likely that this “big shop” will take place once every couple of weeks. Therefore, they will require the occasional trip to the supermarket or dairy to pick up perishables such as dairy, vegetables or meat. This is where shopping baskets NZ will come in handy.

3. Time-poor shoppers

Customers who are dashing into a store to pick up a specific item or the ingredients for the evening meal don’t want to feel as if they’re tied to a large trolley-load of shopping. Therefore, a shopping basket lets them speed around the aisles while still getting as many items as necessary.

4. Self-service shopping

The rise in popularity of self-service check-outs, where the majority of shoppers will have a basket-load of items to scan, means stores have to cater for customers who want little interaction with staff. The self-service shopper has been designed around shopping baskets.

5. The 24-hour shopper

For those who shop a little and often, the 24-hour store has become increasingly popular. So for these retailers, having a good supply of shopping baskets is vital.

6. The self-controlled shopper

Many shoppers specifically choose shopping baskets NZ. Then they can self-regulate how much they are looking to spend and to prevent impulse buys of 2L bottles of fizzy drink or a box of beer. These shoppers are also the types to choose 12 items or fewer checkouts so make sure they have somewhere to leave the shopping basket after it’s used.

7. Maximising the impulse spend

At the other extreme of the self-controlled supermarket shopper, is the small store shopper. This person might have popped in for a loaf of bread and are almost certain to make additional purchases if they find themselves picking up a basket at the entrance.

8. The small-shop basket trolley

In small stores with tight aisles unsuitable for large trolleys, a shopping basket trolley might suit your store. This offers customers who might have mobility issues or those who want to buy more than a basket-full, the chance to push their shopping around with them.

9. Eco bags and shopping baskets NZ

According to this year’s Countdown Trolley Report into Kiwi buying habits, the purchase of reusable grocery bags increased by 130% on last year. As more eco bags enter circulation, it’s more likely that customers are going to use them inside stores while making their selections and before going to the checkout. Yet something that can be avoided by having easy access to baskets as they enter stores.

10. Serving the basket-shopper

Having trolley set-down areas in car parks or close to the store exits makes sense for those using them. In addition, keeping control of shopping baskets can be more difficult and lead to health and safety hazards if they are abandoned near checkouts. The rise of basket use means all checkouts need to have their own basket stands as well as all entrances.

11. Think about design

Because it’s always easier to push a trolley than lift a basket, it makes sense to choose carefully when it comes to basket design. They shouldn’t be too large so they become too heavy when full. Also, they shouldn’t allow for the handles to pinch the hand when they’re being carried. When you choose baskets from Mills Display, you can also choose to have your store logo and design stamped onto the basket to keep your branding consistent. Contact our team to learn more.

12. Point of Sale habits

Store layouts and POS designs have to accommodate traditional shoppers and customers who want treat the transaction as a swift, seamless, low-interaction activity. Many customers who choose to shop with a basket but don’t have access to self-service checkouts might still choose contactless forms of payment and look for low-queue checkouts.

Contact Us For More Shopping Baskets NZ Information

For any enquires or to place your order please contact our friendly Customer Services Team on 09 634 5962 or send us an email to sales@millsdisplay.co.nz. Use our online contact form below for further information. Also, follow us on Facebook and Google My Business for our latest products and NZ Retail updates.

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Pay by phone technology is changing point of sale display marketing. With advancing pay-by-phone or device technology, businesses need to rethink their point-of-sale terminals, signage and displays. When newspaper headlines trumpet a time when shoppers in New Zealand will be able to leave their wallets at home, it’s clear that there are big changes ahead for retailers.

2017 has seen a large increase in the number of customers who have taken up banks and mobile companies’ new pay-by-phone technology, heralding a revolution in how stores approach their point-of-sale display, terminals, and signage.

Free apps such as Apple Pay, Android Pay, and ASB Virtual let shoppers use their phones just as they have become accustomed to using their contactless cards, creating a more seamless buying experience. Although big-ticket sales still require the shopper to input a pin number or thumbprint, for purchases less than $80, users don’t even need to unlock their phones meaning that the actual moment of buying has become less interactive with staff.

While retailers get to grips with the new technology, this fresh way in which consumers handle and part with their money will have a big impact on how bricks-and-mortar stores think about layout, display and signage within the retail environment.

So what should New Zealand retailers be considering in the light of this point of sale display revolution? And how can Mills Display help create a store environment in which the modern shopper is both comfortable and informed?

The Phone is now integral to the Shopping Experience

For years now, shoppers have become more and more used to researching potential purchases while out shopping by using their mobile devices. Price comparisons, explanations, alternatives and detailed information is now at their fingertips rather than being found via a conversation with staff or by reading information on packaging and shelving.

By adding the action of payment to the long list of a phone’s uses, technology companies have made the mobile device (and hence social media sharing and online searching) integral to the shopping experience – and retailers need to tap into this experience to keep shoppers interested.

• Displays and signage can now let shoppers know where to search online for product information.
• Display units can group together products to suggest potential uses (e.g matching clothing, menu items or interior design and furniture) to promote online sharing.

Point of sale is now a swifter experience

Having a single station for payment and information worked into a store layout as the final piece of the shopping experience makes little sense when point of sale display time is such a minimal exchange – especially in stores where customers are expected to browse and test products before making their purchase decision. Having information stations throughout a store’s layout or having staff on hand to act as ambassadors for the stock is now more important than having them in store just to take payment.

• Point of sale display and signage need to talk more about information and testing products to give shoppers a better idea of what is on offer.

The Way shoppers are controlled at POS has changed

Even in supermarkets or smaller high street-style stores, the speed of the final buying transaction has increased to the level where shoppers are spending far less time in queues. Self-service checkouts combined with contactless payment via cards or phones create different challenges for queue control and a different way of thinking about the shoppers’ choice between baskets and trolleys.

• Fast and self-service point of sale display systems require extra attention for bagging areas, basket display stands and queue control.

Marketing and Display at POS has changed

By moving through POS faster, there’s also less time for shoppers to browse point of sale display marketing which means many of the types of products usually found here can move to end-of-aisle or other high-traffic locations.

• Traditional point of sale display solutions can be moved to other high-traffic areas of the store – such as information counters or departments where shoppers queue for personal service (eg. deli counters).

Your customers’ profiles could change depending on how they pay

A BNZ spokesman talking about their Android Pay technology that was launched in December told the New Zealand Herald that more than 90% of contactless transactions were for $80 or less and that 40% of new users were aged between 20 and 29. In short, although this “wallet-less society” is likely to become the norm, at the moment it is very much seen as a convenient way to pay for a younger generation of consumers. Depending on their regular customer profile, retailers therefore may need to consider a two-tier Point of sale display system that caters to both traditional and younger tech-savvy shoppers. You can also consider marketing displays tailored to the different customers depending on how they choose to pay.

• Signage and displays need to clearly communicate payment methods throughout the store to avoid confusion at point of sale.
• Alternative point of sales display systems can be designed to target specific customers.

Stay up to date with the latest Point of Sale Display Trends

If you want to keep up to date on our new point of sale display products, items and systems, or you’re interested in finding a customised solution to a particular point of sale display trend or challenge, you can get more information by downloading a catalogue, emailing us at sales@millsdisplay.co.nz, use our online contact form or by talking to one of our salespeople using the Live Chat in the bottom corner of your screen.

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