The Retail shop design layout plays a huge role in the success or failure of your business. When you’re opening a new retail space, it’s easy to become drowned in the seemingly endless to-do lists: suppliers, marketing, advertising, staff, capital and cash-flow may all take up your valuable time.
The retail shop design layout and look of your store is vital to its future success, from its kerb-appeal to the tiniest hook or price display. Mills Display has every solution to help your launch achieve success from day one. So here’s our step-by-step guide to creating the perfect retail space for your store.
How to Create the Perfect Retail Shop Design Layout:
1. Retail Shop Design Layout
The simplest way to ensure good revenue is to offer your customers an enjoyable experience and access to all your store has to offer. To ensure success, it’s vital to consider things like “traffic flow” and queue control as well as where you place displays and storage.
This will encourage customers to shop throughout the whole retail space by creating easily navigable aisles. A good use of signage also helps customers both find the merchandise but also plan how they’re going to shop.
Arrange your displays clearly so that your merchandise tells your business’s story, gives your customers a straightforward shopping experience. Clean, tidy shelving displays, clear pricing and easily identifiable sections can create impact as well as help customers shop their way around the store.
Theming areas by type of product also allows you to create a hierarchy in the retail shop design layout and gives you the chance to up-sell products.
Mills Display is your one-stop shop for even the smallest detail to make your store fixtures shine. It’s vital that your displays must match the tone of your products (for example, choosing natural and hygienic ways to display food) as well as helping sell those products (for example, creating point of sale displays), and keep them secure.
This means thinking about using height, placement and variety to create the perfect framework in which to display and sell your products.
Your customer’s first impression of your business is often from a window display, which means you need to be able to reveal your “story” right from the get-go. Even the most eye-catching design requires getting the basics right.
At Mills Display we have everything you need to make sure you can hang, attach, construct and display both your products and your message.
Once you’ve grabbed your customer’s attention at the front of the store, it’s important to keep that clear and consistent message flowing throughout the retail shop design layout.
How you choose your signage reveals much about your brand and Mills Display has everything from brochure holders and poster hangers, to ticket stripping, shelf talkers and pricing guns. The accent is always on clarity so text, colour and style are always combined to make it easy for the customer to navigate around your products.
The store designer and owner need to put as few barriers as possible between the customer and making the sale. This means creating a straightforward shopping experience where nothing is left to chance.
From shopping baskets and trolleys at the start, to bag dispensers, checkout closed and next customer signs at the end, how you equip your store will reflect on how professional it seems and whether your customers will part with their cash.
To keep your customers focused on your products, it’s vital you offer them a clean and tidy store. This means that when you’re planning your store, you should consider whether you’re going to create a storage area behind the main sales area or whether you’re going to incorporate it into the display or checkout area.
8. On brand
Mills Display has access to great international suppliers, we are able to offer a wide range of styles and tastes to suit every type of brand. Whether you’re after a natural wicker basket to display food or a sleek style for technology, there’s a solution for your store.
Your brand is key to your business so we also offer a consistency in quality so we can replace similar colour schemes, themes and styles when it comes to expanding your business.
9. Keep it simple
Mills Display has New Zealand’s most comprehensive range of shelf-ready visual merchandising products as well as a truly global range of suppliers. This means that when you’re setting up your store, you can be sure we’ll find a solution for every potential problem.
That said, it makes sense when you’re fitting out your store, to keep your displays as simple as possible – simple and effective often makes a bold message in retail. And that also means that when you’re hours away from opening and you need a last-minute fix, a phone call to Mills Display or a visit to our showroom, is likely to reap rewards.
10. Grand designs
Because Mills Display also has a long, successful record of working on in-house manufactured bespoke projects, we’re the perfect go-to for customised and short-deadline roll outs of signage, plastic display stands and injection-moulded product presentation displays.
In short, if you want something done, our first instinct is to say yes and then work hard to find the solution because we understand and have experience in making the most of your retail space to ensure you have the most cost-effective store design. If you’re starting up a business or planning a new retail ship design layout, contact us for any queries about our custom manufacturing.