Case Study – Retail Display Products for a Supermarket Client

Retail Display Products Case Study. Our Team of retail display professionals can help your business find the right product display solution. Call us or visit our showroom at 327A Neilson Street, Penrose in Auckland. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats talking with one of our retail display professionals to discuss how we can help you.

Situation: Off location displays of bread products

We had a customer of ours come to us looking for a way to display bread products in various locations around their store. They wanted to be able to up-sell bread products when their customers were purchasing items such as soup, cheeses and spreads etc. The other issue our customer had was that some of the locations they wanted to use were odd shapes and standard display fixtures weren’t suitable.

How did we help them with this

  • We visited the store and met with the people concerned and suggested a range of options they could use. This included pole display stands, round baskets and stands and wood products.
  • The types of stands we recommended were specific to the area they were planning to use to display their bread products. For example – there was a location where the stand would be backed up to an upright fridge so the product could only be displayed on two sides of the stand.
  • Quotes and images of the stand were prepared and sent off to the customer. This included images of the stands being used with various types of holders.

What was the outcome

Our customer selected two different stands to use in their store and these fitted the locations perfectly. The use of the stands led to increased sales on their bread products as well as improved visibility for their shoppers. The management team in the store were happy with the outcome.

Chrome Stand for Round Wicker Basket

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

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July Featured Product – Chrome Stand for Round Wicker Basket

Our July featured product is our Chrome Stand for Round Wicker Basket. Perfect for use in supermarket bakery departments. This sturdy 580mm-high chrome stand is designed for use with our round wicker basket (DBA000073, sold separately). The stand elevates the basket off the floor, ensuring its contents are placed within easy reach and visibility of shoppers. We also have our Clearance Sale! Get in touch with our team if you require further information.

• For use with our Round Wicker Basket (DBA000073)
• Made from sturdy chrome-plated steel
• 580mm(H) x 390mm(D)

Chrome Stand for Round Wicker Basket

Please call our office on 09-634 5962 to enquire or email us at


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