10 Reasons to Visit the Mills Display Showroom

The Mills Display showroom at 327A Neilson Street, Penrose in Auckland is the perfect place to see years of experience. We work alongside many New Zealand businesses to create retail display, point of sale and merchandising products. Our retail display catalogues and website can offer practical information, but nothing beats sitting down with one of our retail display staff to discuss how we can help you.

1. We can talk through all your retail display challenges

Over the years, we’ve come across most retail display challenges and created, customised or provided solutions to them all. If you have a problem, you don’t have to know the answer straight away. You can just outline it to us and we’ll find the right product to suit your business.

Mills Display Showroom

2. We can discuss how your business operates

By building a relationship with Mills Display, you’ll find that we can troubleshoot parts of your business before you even know there’s an issue. For example, when a butcher recently came in to buy trays and tickets, he was talking about a new range of pies and we were able to show him shelf management items which would allow them to be displayed well in his fridge.

3. You can get inspired

The showroom is designed to show off as much of our range as possible – which is so much more user-friendly than leafing through a catalogue. If you’re opening a new store or looking to make a change in an existing business, it can be useful to see, feel and handle new products to see how they might fit into your overall vision.

4. You can see how products work

There’s only so much information that you can gain from online research – sometimes it’s good to actually see and feel how a product will work. Our showroom has been set up so you can see how the widgets used in the print industry operate, how display stands, ticket frames and dump bins fit together and see for yourself the finish and detail on items.

5. You can see products working together

Because the showroom is also set out in specific themes, you can also get a feel for how certain products work together or suit a specific theme. This is particularly useful for food presentation and preparation items so you can develop an overall look to your business.

6. We can discuss customised products

Customers have come to expect personalised service in all types of retail environment which has led to more businesses looking to create a less formulaic image around their brand. In the Mills Display Showroom you can see the variety of customisable products (such as shopping baskets, which can be coloured or branded with company logos) as well as gaining inspiration for entirely custom-designed products which we can manufacture to your specifications.

Mills Display Showroom

7. You can source peculiar products for one-off events

Occasionally, people staging events such as exhibitions or plays have found Mills Display to be an ideal place to source items such as fake fruit and produce display accessories. Again, if you have an idea, simply ask us what we have which might fit your bill.

8. See what’s available from our sister company

You will get a good idea for what’s available across the full Mills Display range and that of our sister company IFP Group, which specialises in industrial plastic injection moulding, industrial storage and warehousing products. It might not seem immediately important, but IFP Group’s products show some of the capabilities of our own in-house design and manufacturing team and can offer inspiration for custom-created display solutions.

9. Put a face to a name on an email

Mills Display prides itself on a personal, professional and friendly service – and that means getting to know our regular customers. So if you’re a rep out on the road, you’ve been referred to us by someone else, or you’re a small business owner looking for inspiration for your store, call in to the Penrose showroom between 8.30am and 5pm, Monday to Thursday, and meet the team.

If you can’t get to the showroom straight away, you can get plenty of inspiration about Mills Display’s services and products. By downloading a catalogue, emailing us or talking to one of our salespeople on Live Chat. Also, take a look at our 8 innovative retail merchandise display ideas for you.

10. Great cup of coffee and expert advice

Visit our showroom for coffee and expert advice to update your store. Book to visit our newly re-vamped showroom to see a wide range of new and innovative products. Our showroom is open 8.30am – 5.00pm Monday to Friday and we look forward to seeing you soon!

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Contact Us

For any queries about our range of products or a custom manufacturing project, fill in the form below and we'll get back to you.
    Untick this box if you'd prefer not to receive periodic special offers and updates from us. We promise not to spam or pass details to any 3rd party, and you can unsubscribe at any time.
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February Featured Product – Rolling Plastic Shopping Baskets

Our February featured products are our very popular Rolling Plastic Shopping Baskets. Easy to use with Rolling and Telescopic handle in Red or Black. We also have our Clearance Sale! Get in touch with our team if you require further information.

  • Rolling Plastic Shopping Baskets.
  • Lightweight and easy to manoeuvre.
  • Unique pull-up handle.
  • Wheels for easy manoeuvrability even when full.
  • Stackable for easy storage.
  • Telescopic handles. Plus a standard handle so it can double as a normal hand basket.
  • All plastic.
  • 2 colours. Red and Black.
  • Very sturdy and durable plastic.
  • Please call our office on 09 634 5962 to enquire.

 

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Top Tips and Advice for Effective Merchandising Displays

Mills Display can supply all the point of sale accessories you require for your retail shelving, display cabinets, signage for your retail products. We can even produce customised products to help enhance your brand. But merchandising takes more then simple hardware. Read our top tips for effective merchandising displays.

Make the most of your store with these effective merchandising displays

Effective merchandising displays produce fitting

  1. The golden rule is to be innovative…

    Customers are bombarded constantly by new products sold through superlatives (the best this, the most that…). It’s up to you as retailers to make them stop and think. This is crucial for effective merchandising displays.

  2. Talk to your suppliers

    What works for you is going to benefit them too? Ask your suppliers what has worked for other retailers or what they can do to help your merchandisers.

  3. Talk to your customers

    Find out how they are using the products and incorporate that into your merchandising. Alternatively, find out any issues your customers have and try to find solutions from your existing stock. Then market those solutions direct to the customer.

  4. Test and measure

    Trying new ideas might not work at first. However, if you have a way of gauging how well a merchandising idea is working then you can drop it quickly, adapt it, reinforce it or grow it. Accurate measurement and analysis allows you to be flexible. For effective merchandising displays, you definitely have to obey this rule.

  5. Have long-term strategies

    Don’t focus on what’s working or not working right now. Use point of sale data alongside information canvassed from suppliers, employees and customers. This is how you can create easy-to-access databases on each of your products. You need to know how many items are sold, at what price and when to have a grip on what’s working. Do that and you can have seasonal merchandising strategies rather than knee-jerk reactions.

  6. Appeal to the senses

    Nearly all the latest trends in in-store marketing and merchandising revolve around the five senses: touch, taste, smell, sight and hearing. This is because of the reaction to impersonal shopping practices of the past. Another reason is the growth of interactive and social media, which helps the effective merchandising displays.

    effective merchandising displays

  7. Mix your merchandising strategies according to your products

    Your key areas are:

  • Promoting frequently purchased items to increase customers
  • Increased margins on high-quality products to push profits
  • Push impulse purchases to increase value of transactions
  • Generate better cash flow by pushing greater turnover of top sellers
  • Back up your store’s “narrative” and what you stand for by strategizing around specifics like price, customer service and variety.
  • Create authority and loyalty with aggressive pricing, comparisons to other stores, loyalty programmes etc.
  • Generate urgency among customers by pushing seasonal, impulse and media-savvy products.

For more information about how Mills Display can provide you with the right retail display products to support your sales staff, email us or talk to one of our salespeople on Live Chat. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Enquire Now with Mills Display

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

Contact Us

For any queries about our range of products or a custom manufacturing project, fill in the form below and we'll get back to you.
    Untick this box if you'd prefer not to receive periodic special offers and updates from us. We promise not to spam or pass details to any 3rd party, and you can unsubscribe at any time.
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