Case Study – Retail Display Solutions and How We Put The World At Your Command

Most of the time you come to Mills Display, you know exactly what you want from browsing our online catalogues. You know we’re going to be able to put our hands on it straight away. In this Blog post, we would like to share some important retail display solutions.

However when you need retail display solutions to help your business it isn’t always immediately available in New Zealand. So, you know we’re hooked in to a global network of suppliers and we also manufacture so you can trust us to deliver.

retail display solutions

Important Retail Display Solutions

So to show how we put our world of experience to use to keep your shelf displays and store fixtures working as hard as possible, we thought we’d share a recent case study with you.

The business:

A fresh food company wanted a new look to their food display cabinets. Something unique which didn’t look like “Joe Bloggs” down the road and which let them showcase their food.

The approach:

This company has worked with Mills Display before so knows how we operate.

They phoned to arrange a sit-down meeting. There we got as much information as we could about the sort of materials, the sizes and the colours they wanted. Those applied to serving and display-ware as well as the look and feel they were aiming for.

The process:

Once we had all the details, we were able to approach our broad. We varied the range of suppliers throughout Europe, Asia and Australia to see what we could come up with. We wanted to give the company a look which they wouldn’t be able to source in New Zealand.

Sometimes at this stage, we might find ourselves competing against other companies to come up with the right solution. However, in this case, because it was an existing customer, they trusted us to deliver on their specifications.

Once we had our selections, we sat down with the company again to go over photos. Also, we checked that the dimensions of the products would fit their food cabinet. Once the customer was happy; we got hold of samples (we can usually source small quantities of products easily and quickly either from our own stocks or from Australia) so they could be trialed in the store for a fortnight.

Mills Display always believes that the client needs to trial products, not because of the quality but to check practical considerations. Here we only source the highest quality products, especially where food is concerned. In this case we had to be sure that the trays and containers weren’t too large for the cabinet. It was important that they fitted their products they were using them for. They were easy to handle for staff lifting them in and out of the cabinet.


At the end of the two-week trial we received feedback on whether the product was fit for purpose, met requirements regarding size, colour and visual impact and any customer feedback. It’s important to use this trial period to find out what the end customer wants from our products. After all it’s them we’re all trying to please.

This feedback led to us changing the size of bowls to create a better fit and pattern in the cabinet.

The final order:

Once we did the changes and the client was happy with the look of his deli cabinet, he placed a full order. It was shipped from Europe on pallets via sea freight in six weeks. Sometimes when a customer requires a short turnaround or the size of the order is relatively small, it’s perfectly easy and economical for us to organise air-freight. However, the six-week timeframe worked perfectly for this customer.

The outcome:

We’ve received very positive feedback from the client in terms of the process and the timeframe. And they certainly like the fact that they can now easily get access to new products which not everyone in New Zealand has access to. They were also glad to hand over so much of the process to Mills Display rather than having to handle the initial sourcing and samples for trialing.

If you want Mills Display to help your business get a unique look by sourcing the best retail display products from around the world, message or LiveChat us via the website or call us on 09 634 5962.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

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January Featured Product – Ticket Frames and Front Risers

Our January featured products include our L Shaped Front Risers, Ticket Frame Black with Black T-Piece, Magnetic Swinging Arm Clear with Clip, Breakable Shelf Dividers and T Channel Strips to suit. We also have our Clearance Sale! Get in touch with our team if you require further information.

L Shaped Front Risers


  • Stop product falling off your shelving with this versatile product.
  • Your choice of either:
  • 30mm or 60mm Height
  • Either with T Channel or not
  • Adhesive Tape or Magnetic Tape Bottom
  • 30/60x905mm PVC CLEAR
  • Sold in Boxes of 50
  • Please contact our office for a quote, these products will be arriving soon on our shipment.

Also arriving soon…

Ticket Frame Stand Black With Black T-Piece

Retail Shop Ticket Frame Stand Black With Black T-Piece NZ

  • 700mm, 1000mm and 1300mm lengths.
  • To be used with our A5, A4 and A3 Ticket Frames.
  • Can be used in all areas of your store for any floor based displays.
  • eg, Liquor area, Flower displays, Shop floor palletised displays etc.
  • Please contact our office for a quote.

Magnetic Swinging Arm Clear with Clip

Magnetic Swinging Arm Clear with Clip

  • Display your ticketing in your metal shelving with ease.
  • To be used with our A5 and A4 Ticket Frames.
  • Please contact our office for a quote.

Breakable Shelf Dividers and T Channel Strips to suit

  • An easy and economical way to manage shelving for your store!
  • Available in Cartons of 50.
  • Breakable from 485mm to 285mm length.


  • Available in 914mm and 1200mm lengths
  • To suit our breakable dividers.


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Window Display Ideas 12 Successful Tips For Your Store

Among all the merchandising and sales techniques; all the online, social media and community interaction tips; and all the in-store promotional displays and signage, little is more important to a business than its store-front window. This is why we prepared 12 Tips for Window Display Ideas.

Quite apart from its ability to draw in casual customers and make bold statements about what’s on offer, the way you face the outside world says huge amounts about what type of business you are. Research describes shop-front window displays as “silent salesmen”. Those can communicate your store’s characteristics and draw people into the sales area even if they hadn’t intended to. Some research even shows that people who tend to have a negative view of window displays are still drawn into shops by their effect.

Powerful stuff, you have to admit. So, how do you make the most of your window display? Here’s our 12-step guide to creating an ideal showcase for your business and to get potential customers through your door.

Here are our 12 Window Display Ideas

1. Don’t be limited by space

Of course, having a whole block of pavement-fronted window displays is going to catch passers-by. However, there are plenty of bold statements you can make regardless of the size of your window. Whether you want to hang signs, mount displays or create customised fixtures and fittings, there are always innovative ways in which even the most challenging space can be made to work.

2. Innovate

The way shoppers view your store will improve the more innovative your window display. Researchers have found that a shop’s overall image benefits from having a storefront display and the more innovative the display, the more likely passers-by will think it’s worth going in.

3. Think interactive

The way shoppers respond to your store and their first impressions are guided by how interactive your window display is. This doesn’t have to be physical interaction. Just a mix of signage which talks directly to them or displays which surprise them or make them react in some way.

4. Differentiate between image and objects

Some businesses will let their products do the talking while others will want to push brand and identity.

5. Storytelling sells

It’s all very well theming according to season or putting your new products on pedestals. Nevertheless, your display will be more gripping (and more interactive and innovative) if you can tell a story through your display. For example, Easter is typified by eggs and bunnies. Still, your display could be themed more around an Easter egg hunt with “hidden” treats and outdoorsy props.

window display ideas

6. Planning and consistency

Draw out your design for your window display and make sure everyone involved is on the same page. For example, it would be good to carry any themes started at the front of the store, throughout the shopping experience. Moreover, it goes without saying that you’ll need to be fully stocked up on any items you’re pushing via a window display.

7. Get the basics right

The golden rules of window dressing are making sure key elements are at the same eye-line as passers-by (and that might mean using cabinetry and display cases to get the right amount of lift); keeping the display clean (no one wants to look at clutter and the same item replicated dozens of times is often more appealing and understandable than dozens of different items next to each other); and lighting the display properly (highlighting messages and key products with spotlights is a great way to grab people’s attention).

8. Be bold and don’t hold back on the props

There’s nothing wrong with having your window display shout out with bright colours and strong shapes. And there’s always ways to find eye-catching props regardless of budget. Just make sure they fit your store’s image and help “tell the story” you’re going for in your window.

window display ideas

9. If you’re showcasing products, let them do the talking

When it comes to clothes, full-length mannequins will let would-be customers see how they will fit and appear on them. Equally, if you have a number of products which might go together (for example, camping equipment and outdoors clothing) set them up together so customers can see you offer a full shopping experience. You can use large, expensive items to help promote smaller, less expensive items.

10. Try to catch the eye

Two good ways to add interest to a display is to add movement (either through video or animated displays and props) or to use window graphics to highlight information relevant to the display.

11. Keep your window display moving

In order to be eye-catching, it’s easiest to be surprising so don’t let your displays get stale. You can update window displays according to seasons or seasonal marketing campaigns. Also, you can tie them in with new products or store innovations.

12. Keep a record of your displays

Take photos of each of you window displays and measure how well they performed in terms of attracting customers and promoting specific sales. You can use this data to pinpoint successful merchandising campaigns when you’re planning future displays and hone your talents to maximise your sales.

For more inspiration about how Mills Display can help you turn you window display into a successful merchandising campaign, download a catalogue, email us or talk to one of our salespeople on Live Chat.

Follow us on Facebook and Google My Business for our latest products and NZ Retail updates. Also, take a look at our 8 innovative retail merchandise display ideas for you.

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Food Display Solutions How To Make Your Food Counter Friendly

Customers are now so attuned to seeing characterful and innovative food display solutions. On the countless TV shows devoted to both food and travel, that it’s become vital to any food retailer to come up with different ways to attract their attention. Of course, the basics of health, cleanliness and easily understood signage and labelling still apply. However, you can really push the boat out when it comes to finding adventurous. Also, by coming up with surprising ways with food display solutions to produce in your deli counter.

8 impressive Food Display Solutions

1. Be bold and showcase new on-trend produce:

TV shows like Masterchef and US baking shows have a huge following in New Zealand. This means you have to keep an eye out for what’s hot and on-trend around the world. Equally, food and travel shows featuring celebrity foodies. Examples are Rick Stein and Peter Kuruvita. They have introduced customers to cuisines from the likes of Korea, the Pacific Islands and Sri Lanka.

Innovative food display solutions can reflect novel dishes and ingredients from recent shows. Furthermore, they help customers feel part of the total food-as-entertainment experience. For example, a recently finished Masterchef show had episodes featuring contestants having to name many different types of herbs. Also, they have to use peculiar NZ ingredients in a dish. Why not use this as the basis of a NZ-themed deli display?

2. Use skilled staff to become a food authority:

The growth of foodie culture has led to a rise in customers who see themselves as self-taught chefs and “experimenters”. These customers soak up as much information as they can and really respond to advice from authority figures. Your deli counter is the ideal place for them to find advice so don’t hide food preparation away behind the scenes. Have your staff on hand to show off their knife skills and creativity; give them the authority to answer questions and offer advice; have them skilled to be able to hand-make deli items to order if required. For example, pre-prepared salads are always popular deli items. However, why not have staff on hand to supply recipes to interested customers and then have the ingredients nearby for purchase separately? Engaging the customer at the counter is a great way to both instil loyalty and provide the chance to upsell items.

food display solutions

3. Push total experiences:

Food customers – especially those at deli and produce counters – enjoy thinking not only about ticking items off their shopping list but also about working out how they’re going to use their purchases. When you’re grouping items or writing signage consider telling a story about how that produce might be used. Good examples in New Zealand – especially at this time of year – are grouping items which might be good for a picnic suitable for an Easter trip to the beach, a big family get-together, or planning a long-weekend visit to the bach.

4. A “market” theme can bridge a number of different cultures:

Almost all food and travel television programmes these days include a visit to a typical market. There you can see how people buy and sell produce in different parts of the world. The idea of showing this is that it helps construct a narrative in the viewer’s mind leading up to the recipe. The actually cooking and eating part of the show – and the human brain is actually hard-wired to find storylines (especially completed storylines) is particularly attractive. Organising food display solutions to show off foods which go together geographically is a good way to start this storytelling process. This means you can start to inspire customers’ creativity right from the display cabinet.

5. Make use of sampling stations:

The foodie customer is especially attracted to the whole “hands-on” experience. Predominantly with new or interesting produce and ingredients. So, it’s important to give them a taste of what’s on offer. Their inspiration may have come from a recipe book or a TV show. However, it can also be boosted by how you organise your retail display and then clinched by testing flavours. And samples don’t have to work alone. Try testing out customers’ tastebuds with different combinations, or food-and-drink matches, or innovative preparations of familiar ingredients. These sampling stations are also ideal places to bring in guest-chefs, producers or suppliers. If customers become used to visiting your store to discover new tastes, skills and methods, they’re more likely to see you as an authority in the food industry; not just the place to buy ingredients.

6. Guide choices with matches and recipes:

Use signage and display to let customers know which wines to serve with different ingredients. Also, try to supply recipe cards and booklets to promote new or promoted items. Even a sign with a recipe or “match of the day” creates intrigue in the customer’s mind. This gives your deli counter a sense of authority.

7. Use tickets and display signage to tell stories about sourcing:

The more knowledgeable customers become, the more they want to know about the source of what they’re putting in their shopping basket. Particularly when it comes to food. Not only is there a food miles, ethical sourcing, eco-friendly aspect to this information, but it also pre-arms them with the information to tell those they’re cooking for or feeding where their food originated. And, again, foodies really like their story-telling. Cheeses have traditionally been sold with information about place of origin. Still, there’s no reason why you shouldn’t be able to do the same with all sorts of fresh produce. And if you can show food display solutions with a story which goes from farm gate to deli counter, you’ve already started a story in a foodie’s mind.

8. Consider added attractions:

With so many different types of food store vying for attention – and the customers’ dollars – you can gain an edge over the competition by offering an alternative shopping experience. In-store dining, floral displays, live music, events which show off favoured or new suppliers and producers are all ways in which you can theme your food display or deli and produce counters to specific times of the year or to highlight specific ingredients. More and more customers see food shopping as an outing. You can play to this trend by offering them a destination as well as a store.

9. Personalisation and customisation are the new freshness and quality:

Throughout retail, customers are demanding a more personalised experience. This is something that hi-tech and online retail can respond to easily. Nevertheless, that instore food presentation and retail is fast catching on to. Freshness and quality, of course, are primary sales points (and a big advantage over online shopping for food) but a store which offers personalised butchery, preparation, sourcing, recipe ideas, planning for large groups or specific events, or themed educational or display events can gain a winning edge when it comes to a hands-on bespoke service.

For more inspiration about how Mills Display can help transform your deli counter or produce display, download a catalogue, email us or talk to one of our salespeople on Live Chat.

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